Sourabh Arora - Department of Management Studies,Indian Institute of Technology Roorkee
Sourabh Arora
Sourabh Arora Assistant professor
Areas of Interest
  • Consumer Behaviour, Showrooming, Webrooming, Multi-channel shopping
Professional Background
2019-01-011 year Visiting Assistant Professor XLRI, Jamshedpur
Honors and Awards
Best Paper AwardColloquium on European Research in Retailing, Surrey Business School, United Kingdom2018
UGC/JRF in Management University Grants Commission2011
Educational Details
PhDMarketingVinod Gupta School of Management, IIT Kharagpur2019
MBAMarketing University School of Management, Kurukshetra University2011 (Hons)CommercePanjab University, Chandigarh2008
Refereed Journal Papers

Key Journal Publications

Arora, S. and Sahney, S. (2019), “Examining Consumers’ Webrooming Behavior: An Integrated Approach”, Marketing Intelligence and Planning, Vol. 37 Issue: 3, pp.339-354 (A Category, SSCI Indexed Journal)

Arora, S. and Sahney, S. (2018), “Antecedents to consumer’s showrooming behaviour: an integrated TAM-TPB framework”, Journal of Consumer Marketing, Vol. 4 No. 35, pp. 438-450.  (A Category)

Arora, S. and Sahney, S. (2017), “Webrooming behaviour: a conceptual framework”, International Journal of Retail & Distribution Management, Vol. 45 No. (7/8), pp. 762-781. (A Category)

Conference papers

2018 Colloquium on European Research in Retailing (CERR, 2018): “Applying Push-Pull-Mooring Framework to Investigate Consumers’ Webrooming Behavior: An Empirical Investigation” (11-13 July, 2018, Surrey, UK)

2018 AMA Winter Academic Conference: "An Integrated Approach towards Understanding Showrooming Behavior: A Conceptual Framework" (23-25 February 2018, New Orleans, Louisiana USA)

PAN IIM: “Drivers of consumer’s intentional visit to an offline store prior to purchasing online: A qualitative approach towards decoding showrooming phenomenon” (Dec 14-16, 2017, IIM Lucknow)

11th Indian Sub-Continent Decision Sciences International Conference: “Factors affecting showrooming behaviour and webrooming behaviour: A conceptual framework” (December 27-30, 2017, IIM Trichy)


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Credits : Information Management Group, IIT Roorkee
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