Areas of Interest
- Consumer Behaviour, Showrooming, Webrooming, Multi-channel shopping
Professional Background
| From | Period | Position | Organisation |
|---|---|---|---|
| 2019-01-01 | 1 year | Visiting Assistant Professor | XLRI, Jamshedpur |
Honors and Awards
| Award | Institute | Year |
|---|---|---|
| Best Paper Award | Colloquium on European Research in Retailing, Surrey Business School, United Kingdom | 2018 |
| UGC/JRF in Management | University Grants Commission | 2011 |
Educational Details
| Degree | Subject | University | Year |
|---|---|---|---|
| PhD | Marketing | Vinod Gupta School of Management, IIT Kharagpur | 2019 |
| MBA | Marketing | University School of Management, Kurukshetra University | 2011 |
| B.com (Hons) | Commerce | Panjab University, Chandigarh | 2008 |
Refereed Journal Papers
Key Journal Publications
Arora, S. and Sahney, S. (2019), “Examining Consumers’ Webrooming Behavior: An Integrated Approach”, Marketing Intelligence and Planning, Vol. 37 Issue: 3, pp.339-354 (A Category, SSCI Indexed Journal)
Arora, S. and Sahney, S. (2018), “Antecedents to consumer’s showrooming behaviour: an integrated TAM-TPB framework”, Journal of Consumer Marketing, Vol. 4 No. 35, pp. 438-450. (A Category)
Arora, S. and Sahney, S. (2017), “Webrooming behaviour: a conceptual framework”, International Journal of Retail & Distribution Management, Vol. 45 No. (7/8), pp. 762-781. (A Category)
Conference papers
2018 Colloquium on European Research in Retailing (CERR, 2018): “Applying Push-Pull-Mooring Framework to Investigate Consumers’ Webrooming Behavior: An Empirical Investigation” (11-13 July, 2018, Surrey, UK)
2018 AMA Winter Academic Conference: "An Integrated Approach towards Understanding Showrooming Behavior: A Conceptual Framework" (23-25 February 2018, New Orleans, Louisiana USA)
PAN IIM: “Drivers of consumer’s intentional visit to an offline store prior to purchasing online: A qualitative approach towards decoding showrooming phenomenon” (Dec 14-16, 2017, IIM Lucknow)
11th Indian Sub-Continent Decision Sciences International Conference: “Factors affecting showrooming behaviour and webrooming behaviour: A conceptual framework” (December 27-30, 2017, IIM Trichy)
